Sunday, May 22, 2022
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Whose Pitch Spins?

When it comes to selling the Big Idea, the BJP is miles ahead. Reason: its focused strategising, glib frontmen, media savvy.

Whose Pitch Spins?
Whose Pitch Spins? illustration by Jayachandran

"Someone once asked me what would be the best job in Indian politics? I said, to be leader of the Opposition with Sonia Gandhi as prime minister!"
—BJP leader Arun Jaitley's favourite joke

They are glib, sharp and media-savvy. The marketeers of Brand BJP are in many ways different from the politicians of the past. Over the past 15 years, they have successfully sold Big Ideas to the nation. The Ram mandir at Ayodhya, Atal Behari Vajpayee as a larger-than-life phenomenon, the Terrorist Threat, Resurgent India and so on.

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