‘We Are Doomed If We Continue Like This’

On marketing strategies

Right now, we sell largely to global consumers through online retail. Now, we wish to partner with large international chains, which also have a substantial offline, brick-n-mortar presence. Our future focus will be on ‘in-store’ retail because such outlets make more sense for our products. The consumer reach in the case of offline retail is much higher. Physical retailers can stock a larger range of our products, and offer opportunities for omni-channel activities.