The cotton crop revival in Punjab's Malwa belt shows how private industry has succeeded where government agencies have failed miserably. Hit by a steep fall in production when the boll worm disease affected the cotton crop, Vardhman Spinning set up a Village Cluster Adoption Programme in 2003. Farmers were advised on sound farming practices by especially-employed staff trained at the Punjab Agricultural University. So, against the state average of 598 kg/hectare, Vardhman's 100 adopted villages have reported a bumper crop of 823 kg/hectare. A clutch of firms and four psu banks have formed a consortium that contributes Rs 60 lakh annually for the programme. "Our initiative has prevented mills in Punjab from shutting down," says S.P. Oswal, CMD, Vardhman Group.