April 03, 2020
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Under The Froth

Under The Froth
  • Globally, Pepsi has overtaken Coke because of its increasing presence in the non-carbonated segment; western consumers are shifting their preferences due to health reasons.
  • In India, the non-cola market is growing much faster at 30 per cent compared to colas that are clipping away at 8 per cent; the fruit juice segment is worth Rs 1,800 crore.
  • Bogged by controversies, the cola market is stagnating in India; Coke's volumes have shown a decline over the past seven consecutive quarters.
  • Indian consumers too are becoming health-conscious; experts feel that the two cola giants have to innovate and reinvent themselves to survive in the business.
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