First things first, in black and white—and all the greys. The science is as dubious as the sociology. The Indian market is flooded with fairness products. If all of them had made the promised effect, we’d have become a country of Icelanders—close to realising again that old pop notion of the North Pole having been in India. “The truth should be out,” says Paras Jain, a Delhi law student, who is on the verge of securing a verdict that could forever change the way personal care products and fairness creams market themselves in India—even if attitudinal changes will take longer.
Voiceover: Satata Karmakar; Script: Siddhartha Mishra; Edited by Suraj Wadhwa