Recently, when Priyanka Chopra, Kangana Ranaut and Mugdha Godse walked the ramp for designer Narendra Kumar Ahmed at the Lakme Fashion Week in Mumbai, they had more than the film Fashion in common. All three wore their breasts on their sleeves. Priyanka's purple dress amply accentuated her cleavage. Kangana wore a short, rust number elaborately revealing the curves of her small breasts. Mugdha walked in a green noodle-strapped creation. Together, they threw the spotlight on the only assets with rising worth. Breasts. A hundred designs on display. A hundred different ways of bearing the chest. No longer choli ke peechhe, breasts are now styled like supporting actors in a new theatre season in the Indian public arena. To be sized up, dressed, wired, bronzed and displayed for the breast prize.
The It-Breast has arrived in India. Boobs are no longer an item number. Nor just fatty tissue to be squashed inside repressive Libertina bras, to be bashfully taken out and handed over to the committed boyfriend who must become husband once he's handled them. Now to be trendy, you must be brazen. In this 'showing-it-being-more important-than-having-it' age, women's breasts are having a ball. Even as some societies pursue the back-to-basics mantra—as many as 4,000 women in the US had their implants removed last year—Indian women are doing the opposite. That includes women in their 40s, when breasts need to be given constant lessons in upward mobility.
In the wet area of the gym I go to, I'm often amused at the way women indulge their boobs with creams and fragrance, marvelling at each as if it were a piece of precious jewellery. Precious they are, as any full cup would admit. God forbid if you have androgynous Fashion Tits. Functional only on the ramp, they must become a handful for a plus-sized lifestyle off it.
This is not a pushed-up observation. Look around. In the malls, at melas or magazine covers. Among fashion week groupies or socialite evenings. At the dandiya festival or the dandy pub. In colleges or After Hours. Breasts have emerged as the single must-have accessory. It's the No. 1 new fashion trend in India with an army of specialists working full-time to keep the cup flowing over. Designers, fashion stylists, Photoshop experts, lingerie companies, plastic surgeons, make-up artistes, cosmetic brands—they are collectively creating a storm in the C-cup. With the Indian bride no longer shy about showing off a gold-dusted cleavage at her wedding, it's safe to say that Naomi Wolf's 'Official Breast' is unofficially big in India.