Tip Of The Suckerberg

Cambridge Analytica is a warning sign. And Indians are at risk: the country has no data protection law.

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Anglo-Indians in 1940s
The Anglo-Indians Of Mhow

There was a time in the 40s when many Anglo-Indian families moved to Mhow. Most of them worked as railways personnel. But now, most of the families have moved abroad

Denzil Lobo
Anglo-Indians In Whitefield: Preserving The Present

Established as an Anglo-Indian village in 1800s, Whitefield in Bengaluru is now an IT hub. However, in some lanes, one can still find ‘Little Gem’ and ‘Perfect Peace’—names of houses of Anglo-Indian families

Anisha Reddy
A Novel On Anglo-Indians
The Story of McCluskieganj

Journalist Vikas Kumar Jha first visited McCluskieganj in 1990 to write a story for a magazine. But he fell in love with the unique Anglo-Indian town and ended up writing a novel that has won many awards and accolades

Vikas Kumar Jha
McCluskieganj
Heterotopia

A world within a world is running out of time. But the voices of McCluskieganj’s past continue to resonate within its ruins, even as development takes over

Chinki Sinha
Opinion
The Future Of Anglo-Indians In India

Where are Anglo-Indians, as a community, heading? What does the future hold for them? Will they be around or would they be relegated to the pages of history books?

Harry Maclure

Arindam Mukherjee

More from Arindam Mukherjee

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Updated: 31 Mar 2018 12:55 pm

Psychographics

Qualitative methodology to describe consumers’ psychological attributes.

Psychographic profile: profiles interests, activities, opinions, lifestyle.

Does this by looking at consumer behaviour, preferences, web surfing patterns, call records and purchases

All this is used to classify people.

Companies use profiles for targeted sales and marketing campaigns.

Trump presidential campaign used this to influence voters.

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The revelation that Facebook had allowed personal information from 50 million user accounts in the US to be used by British data analytics company Cambridge Analytica shook the world. It took a toll on the stock prices of many companies including Facebook, whose value tanked significantly, and created a trust deficit in social media worldwide. Facebook founder Mark Zuckerberg will face the US Congress next week to answer questions about how his social media behemoth has been sharing the confidential information of its users for profit.