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Monday, Sep 27, 2021
Outlook.com

The Yankees Are Coming

The positives in IPL 2.0's favour are too numerous for them to slip on a bit of dew on the outfield

The Yankees Are Coming
The Yankees Are Coming
outlookindia.com
-0001-11-30T00:00:00+05:53
In the days before the Indian Premier League showcased its Season II, the countdown ticker in the corner of the screen on South Africa's top sports channel, Supersport, said it all. It hadn't been marking off the days to next year's Fifa World Cup, this year's rugby tour by the British and Irish Lions, or even football's Confederations Cup that starts in June. The broadcaster has the rights to all those tournaments, but its success is based on understanding the mood of South African sports fans: so the ticker counted the days to the start of the IPL.

The South African love affair with the shortest form of cricket truly blossomed during the inaugural Twenty20 World Cup in 2007—won, of course, by India. The format is ideal in a country where Test cricket is still regarded as the top form of the game by players, analysts and experts, but largely ignored by the mass market. Even the recent thrilling Test series against Australia could not ensure a full house every day.

In contrast, within a week of the first tranche of tickets for the...
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