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Tuesday, Nov 30, 2021
Outlook.com
Flash Forward

The Sparks Of Invention

As the market rushes to innovate, policy and infrastructure strive to keep pace

The Sparks Of Invention
EV-olution: Gearing Up |
The Sparks Of Invention
outlookindia.com
2017-10-07T10:19:03+05:30

As the lights went out in the ­Tesla factory in California last weekend, and the nightclubs of Palo Alto lit up to celebrate the passing of another busy week for the electric revolution, guess who gate-crashed the party from his headquarters in Malmesbury? None other than the British innovator Sir James Dyson, who revolutionised vacuum cleaning with his iconic, cyclonic motor. Just as his eponymous brand claimed a premium among vacuum cleaners and justified it through scientific evidence, Dyson promises to deliver a ‘radical’ electric car by 2020 – an ambitious target for a company that has an electric motor to drive its business but no chassis or manufacturing plant as yet. But then, it’s a new market and a dynamic one. Anything short of pure magic can be expected in the stride to the first few milestones.

The electric car marketplace is only beginning to be populated, but there is already a motley crowd. Between a web wizard and the genie of housekeeping, almost every automotive brand has a finger in the pie. The fact that Dyson has jumped onto the bandwagon on both feet and with 250 crore pounds (over Rs 21,800 crores) reflects the maverick spirit and undefined state of the market.

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