Urban Indians are opening up to looking within. To know their mind, understand its unmet needs, heal its scars and harness its strengths. Find inner balance, and stability in relationships, in today's world that's continually tumbling over one change to another challenge, in baffling traipse between tradition and modernity. With so much unknown and unpredictable today, the recesses of the mind, it's becoming apparent to an increasing many, need to be delved into for priorities, purpose and peace. Maybe they were as elusive to earlier generations, but perhaps stoicism made up for mental health then (who knows how much grandma endured silently?). But impassive suffering doesn't count for virtue now. Distress and depression need no longer be tagged and shelved away as growing-up pain, teenage trauma, midlife crisis or the anguish of aging. Because today's prescriptive—for children and the old, for adolescent and the adult—is more than about not being mentally ill. It's about attaining Mental Wellbeing. And a newly conspicuous breed of mind experts—The Shrinks—are busier than ever, helping urban India get there.