11 February 2008 Sports cricket: indian premier league

The Roaring 20s

Cities have teams, and teams have owners. Can club culture take root in cricket and rake in the dough?
The Roaring 20s
The Roaring 20s
The Business Models...And The Potential Googlies

Revenue Streams
  • Each team can expect around $6-7 million in annual revenues
  • Considering cricket's pulling power, TV rights can be major revenue source
  • Merchandising of memorabilia is done by clubs globally
  • Local sponsorships, gate collections can bring in significant revenues
  • Annual revenues will be offset by marketing, administrative costs
  • Year-round international cricket on TV can hamper interest in local games
  • Not a craze yet, local market fakes can be fatal to such ventures
  • Sponsors may choose to look at the larger, international scene


Even for a cricket-crazy nation, the hype has been, well, a bit crazy. That's what happens when the suits and stars start padding up for the Indian Premier League (IPL), the Twenty20 cricket tournament that starts in April 2008. A call to a top GMR Holdings official has a noisy meeting in the background. No, it's not the latest at Delhi's mega airport project being discussed—it's about cricket. Elsewhere, Dabur's Mohit Burman is excited about setting up a new sports marketing and entertainment company.

And the latest buzz from Mumbai is that Shahrukh Khan is busy getting a music composer to prepare a theme song for his team.

The New Cricket Czars

Company/Owner - Team
1. Reliance Industries - Mumbai
2. UB Group - Bangalore
3. Deccan Chronicle - Hyderabad
4. India Cements - Chennai
5. GMR Holdings - Delhi
6. Wadia-Zinta-Burman-Paul - Chandigarh
7. Red Chillies Entertainment - Kolkata
8. Emerging Media Consortium - Jaipur

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