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Sunday, Sep 26, 2021
Outlook.com

The Medium's Massage

By projecting the Gandhis, the media has blacked out what matters

The Medium's Massage
Illustration by Sorit
The Medium's Massage
outlookindia.com
-0001-11-30T00:00:00+05:53

The election results have proved once again that in today's globalised world, media propaganda works, issues don't. Our lives are now decided by what the media dictates. An influential editor admitted that it was an election of "non-issues"; to seasoned onlookers like me, it was nothing more than soapbox advertisement for Sonia Gandhi and her children. It worked!

Glories now on Manmohan Singh, the "best prime minister" in post-Non-Alignment India, for his "efficient handling" of the country's affairs. But Manmohan—however erudite—couldn't have been prime minister five years ago had Sonia not been denied the top position. He was a "compromise", perhaps because Rahul Gandhi was "too young". The kingmakers will gradually throw him away—politely, of course—and crown the new prince. We'll say, "Long Live India! Long Live Crown Prince Rahul!" Democracy and dynasty, together? We'll revisit that question in 2014. For now, the media wants us to be happy....

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