Anand P. Raman is an editor-at-large at the Harvard Business Review Group, based in Boston. He has been a business journalist for almost 30 years, and was editor of Business Today from 1993-2000. In an e-mail interview with Sunit Arora (who worked with him at Business Today), Raman talks about the evolution of business magazine journalism in India and how magazines can stay relevant in a digital era. Excerpts:
When you took charge of Business Today (BT) in 1993, Business India (BI) defined magazine business journalism in India. What to your mind was its USP?