You’ve been there—a bookshop with a cafeteria attached, a music store with a walk-in coffee bar. Now it’s the turn of a fashion cafe.
Jorjy, the Hookah Cafe, in the capital’s Saket neighbourhood, furthers the in-vogue dine-and-shop concept, claiming to offer a fusion of fine food and apparels. The 1,000 sq ft concept store sells knitted apparels and home furnishings. Alongside, a gleaming show-kitchen serves Indian and continental cuisine, breads, pastries, teas and coffees. The stress, obviously, is on dishes low on calories, spices and oil.
But the USP of the place is the quaint hookah that has been introduced for the first time as a fine dining statement. According to the café spokesperson, the concept comes from the Gulf where no café is complete without the hookah, a "symbol of freedom and liberation from the monotony of contemporary life". However, instead of pure tobacco smoke, Jorjy offers flavoured hookahs with minimum nicotine content that have been brought all the way from Egypt. You could take your pick from apple, mint or strawberry. As for the fashionable cigar, it’s competitive days ahead.