Advertisement
Monday, Oct 18, 2021
Outlook.com

The Clash Of The Media Titans

The Clash Of The Media Titans
The Clash Of The Media Titans
outlookindia.com
-0001-11-30T00:00:00+05:53

Media War 1 Mumbai(DNA, HT vs TOI)
DNA (owned jointly by Zee and Bhaskar, and Pradeep Guha’s brainchild) has a Rs 40-60 crore pre-launch kitty; TOI is flanking its main paper by launching Bombay Mirror and giving huge incentives to retain talent; HT is raising more resources through an IPO and plans to spend Rs 50 crore on just capital expenditure

Media War 2 Chennai (TOI, Deccan Chronicle vs Hindu)
Chronicle dramatically reducing prices in an extremely price-sensitive market; Hindu conducts a design revamp and hoping the TOI brand of journalism will not work in the city; TOI too trying its usual predatory pricing strategy

Media War 3 Delhi (TV 18, Jagran, TOI vs NDTV, Aaj Tak)
Jagran’s Channel 7 has an annual budget of Rs 50-60 crore and wants to woo viewers by going beyond news; TV 18...

Advertisement

Outlook Newsletters

Advertisement
Advertisement
Advertisement

Read More from Outlook

Kashmir Civilian Killings: Panicky Migrant Workers Start Leaving Valley

Kashmir Civilian Killings: Panicky Migrant Workers Start Leaving Valley

Some workers shifted to safer localities after militants kill two more labourers from Bihar.

‘Rail Roko’ Hits Railway Operations in Punjab And Haryana

‘Rail Roko’ Hits Railway Operations in Punjab And Haryana

Protest called by SKM demanding removal of Union MoS (home) Ajay Mishra goes on peacefully, commuters affected.

Hardik Pandya Wants To Fill MS Dhoni's Void At T20 World Cup

Hardik Pandya Wants To Fill MS Dhoni's Void At T20 World Cup

Hardik Pandya wants to play the role of a finisher for India at the T20 World Cup as MS Dhoni did so often for India in limited-overs matches.

'Vasudhaiva Kutumbakam' And 'Tikun Olam': EAM Jaishankar Draws Similarities During Israel Visit

'Vasudhaiva Kutumbakam' And 'Tikun Olam': EAM Jaishankar Draws Similarities During Israel Visit

Minister of External Affairs S Jaishankar, who is on a five-day visit to Israel, hailed the Jewish community's contributions to India, reminiscing over centuries-old historical ties.

Advertisement