Media War 1 Mumbai(DNA, HT vs TOI)
DNA (owned jointly by Zee and Bhaskar, and Pradeep Guha’s brainchild) has a Rs 40-60 crore pre-launch kitty; TOI is flanking its main paper by launching Bombay Mirror and giving huge incentives to retain talent; HT is raising more resources through an IPO and plans to spend Rs 50 crore on just capital expenditure
Media War 2 Chennai (TOI, Deccan Chronicle vs Hindu)
Chronicle dramatically reducing prices in an extremely price-sensitive market; Hindu conducts a design revamp and hoping the TOI brand of journalism will not work in the city; TOI too trying its usual predatory pricing strategy
Media War 3 Delhi (TV 18, Jagran, TOI vs NDTV, Aaj Tak)
Jagran’s Channel 7 has an annual budget of Rs 50-60 crore and wants to woo viewers by going beyond news; TV 18...