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Saturday, Oct 16, 2021
Outlook.com

The Channel Swims

Despite rumours of tremors at the top, Zee TV is beaming bright

The Channel Swims
The Channel Swims
outlookindia.com
-0001-11-30T00:00:00+05:53

ARE internal upheavals about to send Zee TV into a tailspin? The new Zee Network chief executive officer (CEO), whose sudden induction is alleged to have triggered the wobbles, is vehement: the dire tales of deep turmoil have no basis in reality. "The reports are a figment of some overenthusiastic journalist's fertile imagination," insists Vijay Jindal, who assumed overall charge of Zee's programming and marketing operations in the second week of this March.

Administrative changes have come thick and fast since his appointment, but the basic Zee formula, highly successful and much copied, has remained the same. The network's standing in the market, too, continues to be rock-solid. As much because of its own strong showing during the past four years as due to the severe functional and financial crises confronting its competitors—notably JAIN TV, ATN, NEPC and BiTV. "We were here first and our programme mix is still unsurpassed," asserts Jindal. With Zee's penetration topping 90 per cent in cable and satellite (C&S)...

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