Old public campaigns, like old habits, never really go away in this country. They just have reruns. The familiar 'Hum do hamare do' slogan—relegated to the freezer six years ago after a 'forced' change of family planning policy—is all set to be revived. And this formal reversal of stance indicates a larger breach between the Indian government and global agencies on health issues.
Preceding the strategy change was a realisation that the approached favoured by the United Nations Population Fund (UNFPA)—that overall socio-economic development is key to controlling population—is seen to have failed in the Indian context. The view, placing the onus of healthcare on the government rather than on the targeted families, is also championed by ngos.