Small Car, Big Rush
- The small-car market is slated to grow by 15 to 18 per cent in a subdued market, will retain overall 75 per cent market share
- New car buyers are looking largely at small cars, though not necessarily the entry level variants
- Large-car makers are launching small cars in India. Ford, Renault are creating new platforms to bring large formats in small packages.
- The micro-car segment is expected to heat up next as Maruti has plans to relaunch models akin to the M800 and Nano will launch a diesel version
- New small cars are technologically superior and meet automakers’ need for volumes from this growing segment
Desperate times call for (small doses of) desperate measures. Pushed into a corner by a six-month period of dismal growth, carmakers are returning to a time-tested strategy that has always worked in the Indian market. Across the automotive spectrum, manufacturers, even those that specialise in large and luxury cars, are going ‘small’ and customising offerings to suit the small car buyer in India.