"This transition had to take place one day," says product designer Pradyumna Vyas, National Institute of Design, Ahmedabad, who has been actively involved in developing stainless steel products for various NID projects. "Earlier, we had technical limitations, but not any more. Now there is enough technology available to even get stainless steel in different finishes—matte, dimpled, rippled, air brush and glass," says Vyas.
Though the initial cost of installing stainless steel is six times more than that of normal steel, in the long run it's more cost-effective. It's tough, almost maintenance-free and hygienic. In India, per capita consumption of the alloy is just 700 grams as compared to 14-15 kilos in the western world. Still, there is reason to cheer, with more and more people realising the benefits of having stainless steel in their life. That's why companies like Jindal Stainless Steel and Magppie are positioning it as an exclusive lifestyle medium.