Coincident it may be, but the rapid growth of online gaming in India falls in line with the country’s ‘Make in India’ programme. The online gaming growth in 2020 is being driven by increased time spent at home due to the coronavirus, regional language interfaces being created for popular games, proliferation of smartphones and inexpensive data, growth in digital payment ecosystem, increased interest from women players and high-volume brand and celebrity endorsements. This is the second year in a row that online gaming has been the fastest growing segment of the Indian media and entertainment industry. At present it’s the seventh largest segment and we expect it to become fifth by 2022 with 440 million gamers.
Online gaming requires investments in game engine and game play development, character creation, marketing and publishing, in-app purchase technology, merchandising, etc. Leading global game publishers exist in the USA and in China. The Middle East and South Asia need a publisher of quality and scale who can invest in understanding needs of the audience and growing the market. In addition, India – with its DNA of quality tech back-office of the world – can find big opportunity in game development, monitoring, and enhancing, etc. services to gain a slice of the global online gaming market.
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