In the age of social networks breaking the internet, this one is with a difference. LinkedIn is an online social, private and professional network rolled into one—the biggest connecting tool in today’s professional world. In the connection-driven corporate world, it is difficult to find a person who does not have a LinkedIn account or has not networked on it. Indeed, it’s a de facto platform to establish one’s identity in the ‘webbed’ corporate world.
LinkedIn’s popularity can be gauged from the fact that globally, it has a user base of over 450 million. It has grown 19 per cent annually, has more than 105 million unique visiting members a month and has seen a tremendous growth in its usage through mobile phones.
India boasts of a LinkedIn user base of over 37 million, its second largest after its home market in the US. With the mobile phone boom, a majority of LinkedIn’s Indian users access it on their phones.
Today, a person’s LinkedIn profile is accepted as an authentic corporate identity. Crucial to LinkedIn’s success has been, so to speak, its networking skills, joining as it does like-minded people. It has also become one of the world’s largest job boards, where many companies post news of vacancies and look for professionals by sifting through their profiles.
In LinkedIn, a person can create profiles before getting connected to others
online. After becoming a member, one can invite anyone as a connection, even those who are not users of the website.
Actually, LinkedIn is a networkers’ haven. Within one’s network, and through recommendations from contacts, one can find jobs and connect with people from different firms and sectors. One can also review profiles of companies and hirers, even get introduced to them by people from...