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Tuesday, Oct 26, 2021
Outlook.com

Sharon Prabhakar

The pop divas latest rock video Burning sparks off a controversy

Sharon Prabhakar
Sharon Prabhakar
outlookindia.com
-0001-11-30T00:00:00+05:53
We hear you're burning ever since Doordarshan refused to air your new album on grounds of obscenity?
No, I'm not angry. I am upset because I have had a wonderful relationship with Doordarshan—they nurtured me. This is a personal hurt, I feel rejected. I think they found the sensuality in the video too hot to handle.

What was so sensual?
They found the ballet dancers' movements suggestive and some of the languid camera shots and choreography, somewhat sensual, or so I'm told.

You think this smacks of double standards—airing lewd Hindi lyrics and shutting you out?
Most definitely, that's why I am hurt.

Is DD too old-fashioned?
I am starting a voyage of discovery. Let's see what happens in the future.

What do you plan for the future—with DD, that is?
I am rehearsing for my international promotional concert—Burning Like Crazy. We start touring soon.

And you're hoping DD may mention it?
I hope so, since the concert is full of fun and fabulous stagecraft. But my dream of airing it on DD may be a lost cause.

What do you think DD needs to do to keep up with the times?
I think they should not be so afraid. I think they are frightened of making a change. This is the one factor that is holding them back.

The other channels are airing your new album, so why is DD's cold shoulder troubling you so much?
DD's viewership is humungus and now I don't have it.

Has the controversy helped Burning sell?
Oddly enough, it's true. The sales figures have jumped—to nearly half a million.

So you must love this controversy?
The controversy may have helped, but I am not happy. I would rather have higher sales on merit.

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