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Monday, Oct 18, 2021
Outlook.com

Reality Unplugged

Actors now want to look their role. Strong scripts and accepting audiences have reduced the pressure to be glamorous. Style is here and here to stay.

Reality Unplugged
Reality Unplugged
outlookindia.com
-0001-11-30T00:00:00+05:53
When film publicity designer Rahul Nanda made black and white posters for Mani Ratnam's Yuva, he thought the "grungy" visuals would not work in north India. Another set of colourful ones would have to be made. But Mani decided they reflected the character of the film. So the now-famous posters stayed.

Some years ago, when hip came to settle in Bollywood post Rangeela, Kuch Kuch Hota Hai and then Dil Chahta Hai, oodles of coloured hair waltzed through endless 'young', 'cool' movies. But years later, men still go to salons asking for Dil Chahta Hai haircuts. The sameness of bubblegum scripts led to sameness of styling. And publicity. "They make very similar films and it's hard for the publicity designer to make them look different," says Nanda. But now, with strong scripts breaking through the Bollywood formula and more accepting audiences, style is making a happy resurgence, free from the pressure to be relentlessly glamorous.

"Actors now come to us wanting a look that will bring to life the character they play in a film and we work on it to create...
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