Was sponsoring the national bowling championships your first stint with sports?
No. We have earlier been associated with golf and polo events.
Why bowling now?
It is very popular among young professionals and it suits our brand profile.
So who then is the ColorPlus man?
A well-travelled, bold senior executive who is in sync with global trends and lifestyle.
But the premium segment has been badly hit by recession.
It is actually the middle segment which is feeling the heat. Everybody gets affected when the going get tough, but we are quite comfortable.
Will bowling remain a metro phenomenon only?
No. This time we are taking the game to non-metros as well. The popularity of the sport has been truly universal.
Will ColorPlus remain an exclusive men's brand?
We do have a small women's range but we hope to expand the portfolio soon.
What about export plans?
We are keenly observing the global markets. The middle east is already a market and we're looking at the US, EU and the Far East.
What about retailing avenues?
We have company outlets and dealers. But we're trying to increase the number of our own showrooms.
Why have you opted out of television advertising?
That's a conscious decision. We want to restrict ourselves to just one medium. We're not into lifestyle advertising.
Is market listing a possibility?
We are not closed to the idea.
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