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Thursday, Sep 23, 2021
Outlook.com

Putting The World On Hold

Mother Teresa was a landmark. Diana, a concerned tourist.

Putting The World On Hold
Putting The World On Hold
outlookindia.com
-0001-11-30T00:00:00+05:53

WATCHING TV on Days 1, 2, 3, 4, 5 & 6 AD (New Style), I realised that BBC television and Diana between them had managed to script the popular response to her death before she died. Of the thousands of people who left bouquets or queued to sign condolence registers, BBC World interviewed several and they said: "She really was the Queen of Hearts" or "She was the People's Princess" or "she cared for AIDS sufferers/land mine victims/lepers". These insights had been minted by Diana herself in her now famous interview to the BBC where she had told all in her doein-headlights style. Eerily, her mourners were now using them as mottoes for their grief.

Diana's concern for the disadvantaged was of the same order as Aishwarya Rai's. Aishwarya Rai had recently done a television spot asking people to pledge their eyes for the blind (as she herself had done) and the advertisement had bumped up the number of donor pledges received. To use a celebrity to get the media and the public to attend to a worthy cause is a good thing to do...

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