Advertisement
Wednesday, Oct 27, 2021
Outlook.com

Power Pill

The desi Viagra juggernaut rolls in. Will a low-cost sex revolution follow?

Power Pill
Power Pill
outlookindia.com
-0001-11-30T00:00:00+05:53

THE venue is the Narada Gana Sabha auditorium in Chennai, where Bharatnatyam dancers do their abhinaya for unrequited love and unsatiated liaisons. The day: July 9. This isn't the setting for a parade of the prim and prude—but the annual general meeting of a little-known company called Orchid Chemicals & Pharmaceuticals. This isn't time for an innocent arangetram—but time to talk about hardcore sex.

Managing director K. Raghavendra Rao delivers the sweetener. Sholinganallur in Kancheepuram, TN, where Orchid's labs are located, is about to join the ranks of Ringaskiddy in Cork, UK, where Pfizer's labs are located, as one of the few towns in the world to make sildenafilcitrate, the active ingredient in Viagra, the male impotence drug that's providing "the chemical cutting edge to the next sexual revolution".

The company has got permission from the Drug Controller of India (DCI) to make 39 tonnes of the chemical for export. It has applied for permission to make and sell pills of a Viagra-clone at home. It is even planning a nationwide contest to name the desi version. As the AGM ends—with Orchid's stock prices up to Rs 115 from Rs 77 in March when it announced its plans—shareholders were already humming a Tamil couplet in anticipation of the big-O.

'Niagara Falls in the Land of Promiscuity, Viagra Rises in the Land of the Rising Sun'

Several hundred miles west of the Land of the Rising Sun (Tamil Nadu; the rising sun is the DMK symbol) in its laboratories in Turbe in New Bombay, a group of 10 scientists at Kopran Ltd has been keeping 18-hour days for the last two months to stay in the hunt for an Indian Viagra. Word is that the antibiotic-maker too has received permission from the DCI to make the sildenafil citrate, and that the plant is set to roll within a week. But the company...

Advertisement

Outlook Newsletters

Advertisement
Advertisement
Advertisement

Read More from Outlook

Bombay High Court Adjourns Aryan Khan's Bail Application Till Tomorrow

Bombay High Court Adjourns Aryan Khan's Bail Application Till Tomorrow

Former Attorney General of India (AGI) Mukul Rohatgi appeared for Shah Rukh Khan’s son Aryan Khan, along with his existing legal counsel comprising Satish Manishinde and Amit Desai.

Explainer | Why A Lawyer Is Seeking FIR Against NCB's Wankhede For 'Extortion' In Aryan Khan Drugs Case

Explainer | Why A Lawyer Is Seeking FIR Against NCB's Wankhede For 'Extortion' In Aryan Khan Drugs Case

On Monday, a lawyer approached the Mumbai police with a complaint seeking registration of an FIR against Sameer Wankhede and five others for extortion in the drugs-on-cruise case.

IPL Controversy: CVC Capital Under BCCI Scanner

IPL Controversy: CVC Capital Under BCCI Scanner

The BCCI on Monday named RPSG Ventures Limited and Irelia Company Pte Ltd. (CVC Capital Partners) as owners of the new IPL teams from 2022.

'TMC & AAP On A Mission To Split Congress Votes And Help BJP In Goa': State Congress Chief

'TMC & AAP On A Mission To Split Congress Votes And Help BJP In Goa': State Congress Chief

Goa Congress president Girish Chodankar strongly asserted that the voters cannot be wooed with false promises and money as people are deeply rooted in the Congress.

Advertisement