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Sunday, Dec 05, 2021
Outlook.com
culture: Art Summit

Pop Goes The Easel

Art acquires a new status, one that is inclusive, inquisitive and democratic

Pop Goes The Easel
Tribhuvan Tiwari
Pop Goes The Easel
outlookindia.com
-0001-11-30T00:00:00+05:53

Art For All

  • Footfall 1,28,000; up from 40,000 in 2nd edition
  • Visitors from 17 Indian cities, and 67 cities around the world
  • 80% buyers are first-timers
  • Maximum sales in Rs 1,00,000 to Rs 5,00,000 bracket
  • Four to five works sold per gallery, with some booths selling out completely
  • First Art Store offered merchandise/memorabilia, from books to prints and knick-knacks

***

With 8,500 square feet of maze-like aisles and cubicles, the India Art Summit at New Delhi’s Pragati Maidan was a formidable place to locate a lost friend. But it had its advantages too, as a young visitor quickly figured out, shouting out directions into his phone: “Arre Anish Kapoor ke  saamne aaja.” The parted friends soon reunited in front of a large circular sculpture—a mirror of stainless steel and resin created by the India-born British artist—and promptly deployed two humble cellphone cameras to capture their fractured reflections.

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