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Par Avion

A random sample from the British periodicals

Par Avion
Par Avion

No Fixed Rule

It is worth bearing in mind that although spending on different marketing media has changed fundamentally, advertisers are not so much choosing one medium over another as working out how each of us consumes and respond to different combinations of media. Some people first notice a product on social media, then research it further online, then buy it in store. Some are inspired by what is offered through direct mail and through e-commerce. Our research finds that stereotypical preconceptions are on the wane. Older people are doing as much online, if not more, as the young.

Paul Lindsell, MindMetre Research, London, in The Economist

Feline Principle

I’d be sceptical of any study suggesting that cats do not miss their owners. When we return from a couple of days away, having left our cats in a warm, comfortable conservatory with an automatic feeder and access to the garden, she runs to meet the car and then flops over into a ridiculous supine position, waiting to be fussed over.

Gillian Hyde, Middlesex, in The Daily Telegraph


Trying to decide who is Britain’s greatest sportsman is an almost impossible task, given different sports and different eras. Perhaps, therefore, ‘greatest’ should be replaced by the word ‘legendary’. In that respect, Dr W.G. Grace, in his time more famous than the king, should surely be at the very top of the list.

Michael Claughton, Kent, in The Times


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