In just over a decade, Tata Green Batteries has emerged as a leading and competitive lead acid battery supplier with cutting-edge technology. Its quality position can be gauged by the fact that it is the only Indian battery firm that has a joint venture, that too with Japan’s GS Yuasa Corporation which is the global leader in two-wheeler and four-wheeler batteries. Tata Green Batteries growth trajectory reflects in the fact that today it possesses the capacity to manufacture 1.5 million four-wheeler and 4.5 million two-wheeler batteries per annum. The company further plans to spend Rs 500 crore in the immediate future to enhance and expand the existing capacity and enter in newer market segments with growth potential.
No wonder, Tata Green has been bestowed upon with ‘India’s Most Admirable Brand – 2019’ award by ‘The Brand Story’. The award represents the most credible, transparent and differentiated standard of brand research. TATA Green Batteries was bestowed the award post rigorous study of parameters via primary and secondary research from more than 500 brands across various product categories. In the second stage, TATA Green was evaluated by an exhaustive audit conducted along with a comprehensive questionnaire evaluated by a prominent jury scoring the brand on areas such as brand promise, annual growth rates, innovation, goodwill, and penetration.