February 14, 2020
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A Special Partnership In Aragonda To Bring Health & Happiness

A Special Partnership In Aragonda To Bring Health & Happiness
A Teacher and student in the Hygiene Corner of a classroom at Apollo Isha School in Aragonda
A Special Partnership In Aragonda To Bring Health & Happiness
outlookindia.com
2020-01-14T12:43:51+0530

As patients crowd around Apollo Hospitals’ Total Health mobile clinics in Aragonda, in Andhra Pradesh’s Chittoor district, or as doctors conduct a medical procedure in Apollo’s rural hospital there, or even as children in the village gather at the health corner in their school, it is the unique partnership with Reckitt Benckiser that is helping bring enhanced attention to hygiene and sanitation.   .

Apollo’s Total Health programme, that focuses on the health and well-being of the community, as well as nutrition, literacy, hygiene and livelihood, was launched in Aragonda, the ancestral village of Apollo Hospitals’ Founder-Chairman Dr Prathap C Reddy, in 2013.

Reckitt Benckiser, leading health and hygiene company, joined in partnership with Apollo’s Total Health programme in April 2019 and  launched ‘Arogya Rakshak’ to further improve the health, sanitation and nutritional outcomes in Thavanampalle Mandal, of which Aragonda is part.

As part of the initiative, five clinics in Aragonda village have been named ‘Protected by Dettol & Cared by Apollo’. The clinics will maintain an infection-free environment through measures that include special training for doctors and paramedics as well as using the right disinfectants. The initiative is to be scaled up over the next few years.

The Arogya Rakshak programme aims to cover the 60,000 persons of Thavanampalle Mandal by strengthening the school hygiene programme, health clinics and by supporting community nutritional centres.

Lighting the lamp towards a happier and healthier future.

Dr Subbanna J, Chief Executive Officer (CEO), Total Health, told Outlook: “With Reckitt Benckiser coming in and partnering with Total Health it has really been a value addition for us. The quality focus has enhanced. We are also focusing on behavioural change among school children and their parents. We are reaching out to students and monitoring them, and also coming up with good infrastructure, like wash facilities and toilet blocks with urinals and hand wash facilities. So that there is no room for any disease, and children are productive in their class, and can lead a healthy life. Once the cleanliness and hygiene habit sets in at a young age, it continues in later life and in their families.We are thankful to Reckitt Benckiser for that.”

“In our clinics, satellite clinics and rural mobile clinics, infection control practices are followed to ensure that patients are not getting infections while coming to the centres, or the staff, like doctors and paramedical staff, do not get infections while treating the patients. The value addition of doing infection control practices with Reckitt Benckiser is much more enhanced now, including in bio-medical waste disposal,” Dr Subbanna added.

Reckitt Benckiser, which is already working in 1,000 villages in Maharashtra’s Amravati and Nandurbar districts to improve the health, nutrition and sanitation outcomes, is distributing special baby care aprons to mothers and a temperature monitoring device for infants and toddlers in Aragonda and Thavanampalle.

Total Health Staff introducing hygiene to the government school children.

The apron, made of special material that can be washed numerous times and still maintain its texture, is fashioned in such a way that mothers can tie the baby to their breast to keep it warm. The innovative aprons are designed so that mothers can breast feed the baby while it is tied, and still maintain full privacy. Reckitt Benckiser is also distributing a special temperature monitor that can be slipped on the wrist of the baby, and beeps loudly whenever the baby’s temperature dips below the normal level – a very crucial device to ensure neonatal health and wellbeing.

Explaining about their work in Aragonda, Ravi Bhatnagar, Director External Affairs & Partnerships, Reckitt Benckiser, Health, told Outlook: “Besides the five clinics in Aragonda which we are maintaining infection-free there through training, Reckitt Benckiser will provide mothers in Aragonda special baby care aprons, which helps to keep their newborns close to the chest, so that the infant's temperature is maintained. It helps to increase the weight of malnourished kids. We are also providing a small device that can be put on the hand of a baby, which beeps loudly whenever the infant’s temperature goes down. It helps to prevent hypothermia deaths among babies. The first 1,000 days, especially 0-28 days, are most critical in a baby’s life. We will provide these free to the mothers in Aragonda."

Gaurav Jain, Senior Vice President, Africa, the Middle East and South Asia (AMESA), Reckitt Benckiser. Health India, said: ‘Reckitt Benckiser’s vision and mission is to reach out to one billion population to give them better health and healthier lives. RB and Apollo are focusing on the first 1,000 days of a child. RB and Apollo’s Total Health in Aragonda focuses on development of holistic healthcare, ranging from geriatric care, to satellite clinics, speciality hospitals, nutritional outcomes. Our work in Nandurbar has shown promising results. There have been zero Infant Mortalities in the villages where we are working in Nandurbar (Maharashtra).”

Apollo Total Health is also providing potable drinking water to the people of Thavanampalle, which has helped alleviate the diarrhoea, hepatitis, and gastric issues affecting the people there.

“With our supplementary nutrition centres, we are complementing the government’s programme, not substituting or replacing it. When we started in 2013-14, IMR and MMR was 18 and 02 respectively, now the infant and maternal deaths reported are nil. We selected villages where the problem exists, and focused on the lower socio-economic strata. We provide them supplementary nutrition, in addition to what the government gives,” Dr Subbanna said.

***

Gaurav Jain
Senior Vice President, South Asia, Reckitt Benckiser, Health

"Reckitt Benckiser’s vision and mission is to reach out to one billion population to give them better health and healthier lives. RB and Apollo are focusing on the first 1,000 days of a child. RB and Apollo’s Total Health in Aragonda focuses on development of holistic healthcare, ranging from geriatric care, to satellite clinics, speciality hospitals, nutritional outcomes. Our work in Nandurbar has shown promising results. There have been zero Infant Mortalities in the villages where we are working in Nandurbar (Maharashtra).”


Ravi Bhatnagar
Director External Affairs & Partnerships, AMESA, Reckitt Benckiser, Health

“Besides the five clinics in Aragonda which we are maintaining infection-free there through training, Reckitt Benckiser will provide mothers in Aragonda special baby care aprons, which helps to keep their newborns close to the chest, so that the infant's temperature is maintained. It helps to increase the weight of malnourished kids. We are also providing a small device that can be put on the hand of a baby, which beeps loudly whenever the infant’s temperature goes down. It helps to prevent hypothermia deaths among babies. The first 1,000 days, especially 0-28 days, are most critical in a baby’s life. We will provide these free to the mothers in Aragonda."

Dr. Subbanna J.
CEO, Total Health

“With our supplementary nutrition centres, we are complementing the government’s programme, not substituting or replacing it. When we started in 2013-14, IMR and MMR was 18 and 02 respectively, now the infant and maternal deaths reported are nil. We selected villages where the problem exists, and focused on the lower socio-economic strata. We provide them supplementary nutrition, in addition to what the government gives,”

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