Crown Begets Booty
- ICC prize money to winning team $490,000
- BCCI to each of the 15 players Rs 80 lakh
- Sahara offers apartment to each Rs 25 lakh
- Yuvraj Singh Rs 1.8 cr (BCCI Rs 80 lakh, Rs 1 cr*, Porsche car)
- Joginder Sharma Rs 1.05 cr (BCCI Rs 80 lakh, Haryana Govt Rs 25 lakh)
- Irfan, Yusuf Pathan Rs 1.01 cr each (BCCI Rs 80 lakh, Gujarat Govt Rs 5 lakh, Baroda CA Rs 11 lakh, Gujarat CA Rs 5 lakh)
- Rudra Pratap Singh Rs 92 lakh (BCCI Rs 80 lakh, UP Govt Rs 10 lakh UP CA Rs 2 lakh, Kanshi Ram Award, car by Neosports)
- Rohit Sharma, Ajit Agarkar Rs 90 lakh each (BCCI Rs 80 lakh, Maharashtra Govt Rs 10 lakh)
- Robin Uthappa Rs 88 lakh (BCCI Rs 80 lakh, Karnataka Govt Rs 5 lakh, Kerala Govt Rs 3 lakh)
- V. Sehwag, G. gambhir Rs 85 lakh each (BCCI Rs 80 lakh, Delhi Govt Rs 5 lakh)
- Sreesanth Rs 85 lakh (BCCI Rs 80 lakh, Kerala Govt Rs 5 lakh)
- Mahendra Singh Dhoni Rs 80 lakh (BCCI Rs 80 lakh, Jharkhand Ratna award and a ‘surprise gift’ from Jharkhand Govt)
- ESPN-STAR received Rs 110-115 crore through ad sales for the final match, out of which Rs 40 crore was contributed by sponsors.
- The final saw an all-time high ad rate of Rs 7.5-10 lakh per 10 seconds. TRPs were at an astronomical 15-20%.
- Ad rates had fallen by 40% after the 2007 World Cup debacle. They are now back to the pre-World Cup level.
- The upcoming India-Australia series already has a good line-up of two presenting and six associate sponsors.
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