Advertisement
Saturday, Oct 16, 2021
Outlook.com

Other Side Of The Shine

Other Side Of The Shine
Other Side Of The Shine
outlookindia.com
-0001-11-30T00:00:00+05:53
Money spent on PR campaign:
  • Rs 34 crore on the India Shining campaign before assembly elections in November-December

  • Rs 250 crore on the second phase of the campaign

  • Rs 100 crore earmarked by PMO for ministries,departments, PSU to highlight achievements

  • 70-page book on Vajpayee government. Cost of each book: Rs 190. Print run: 8.5 lakh. Total cost: Rs 16.75 crore.

  • 50 booklets in Hindi and 13 other regional languages. Cost: Rs 50 crore.
Advertisement

Outlook Newsletters

Advertisement
Advertisement
Advertisement

Read More from Outlook

Global Hunger Index 2021: What It Means For India?

Global Hunger Index 2021: What It Means For India?

India has slipped to 101st position from last year’s 94th position

Lynching, Chopping Off Hand Was 'Punishment' For 'Desecrating' Holy Book: Nihang

Lynching, Chopping Off Hand Was 'Punishment' For 'Desecrating' Holy Book: Nihang

A man wearing the blue robes of the Sikhs’ Nihang order appeared before the media, claiming that he had 'punished' the victim for 'desecrating' a holy book.

Dhoni's CSK Blow Away KKR To Win 4th IPL Crown

Dhoni's CSK Blow Away KKR To Win 4th IPL Crown

Chennai Super Kings defended their 192/3 as Kolkata Knight Riders suffered a batting collapse after a solid start to lose by 27 runs.

Army Says Poonch Operation Is On

Army Says Poonch Operation Is On

The Army has said a counter-terrorist operation is in progress in the area of Nar Khas forest in Mendhar, Poonch district, since the evening of October 14.

Advertisement