October 16, 1996
To celebrate one year of existence is to invite ridicule. After all, even a shoddy publication is likely to survive 12 months quite simply because the proprietor, however depleted and disappointed, will persevere in the expectation that his weak infant might grow strong and prosperous in the near future. The ridicule is compounded for a weekly magazine which, unlike a daily paper, accumulates in the given period a meagre 52 issues, and has therefore even less justification for self-congratulation.
Nevertheless, the initial outing of a new ‘product’ is critical since it sends out early warning signals indicating whether the publishing venture is destined to be a winner or a loser. Indeed, the whiff of success or failure, particularly the latter, where publishing is concerned, is easy to smell. At the risk of sounding immodest, Outlook from the day the first issue hit the stands gave hints that a winner had been born. Since the magazine by common consensus is now widely perceived as an editorial and...