Advertisement
Thursday, Oct 21, 2021
Outlook.com

Now, The Big Fight

Half a dozen new channels and newspapers are set to jostle for space in three metros

Now, The Big Fight
Atul Loke
Now, The Big Fight
outlookindia.com
-0001-11-30T00:00:00+05:53
For G.B. Shaw, soldiering is a trade like any other trade. So is the media, only it's turning out to be more intriguing and violent. Siddhartha Gupta, the 24-year-old director of Jagran TV, owned by the Dainik Jagran group, says he has received threats from rival TV news channels whose employees have moved to Jagran's Channel 7. The editor of a yet-to-be-launched newspaper in Mumbai adds he'll know about the product's contents only after he joins.

As excitement increases in the media industry, with several new products on the horizon, secrecy is the buzzword as players keep their cards close to their chest. The editorial head of a new news channel screens prospective employees, sometimes at his residence early in the morning, but doesn't issue offer letters fearing they'll be used to drive bargains with other prospective employers. And, logically, security has been beefed up at most media houses.

Diligent Media, a 50:50 joint venture between the Zee group and Dainik Bhaskar, has dragged Bennett Coleman (which owns The Times of India and Economic...
Advertisement

Outlook Newsletters

Advertisement
Advertisement
Advertisement

Read More from Outlook

100-Crore-Vaccinations: India Wins  Accolades From WHO, World Leaders

100-Crore-Vaccinations: India Wins Accolades From WHO, World Leaders

India’s historic 100-crore Covid-19 vaccination landmark has won global appreciation with wishes pouring in from WHO and neighbouring countries.

Serum Institute Of India Eyes Exports With Enhanced Covid-19 Vaccine Output: Adar Poonawalla

Serum Institute Of India Eyes Exports With Enhanced Covid-19 Vaccine Output: Adar Poonawalla

The company’s CEO Adar Poonawalla said the company would be able to export 20 to 30 million Covid-19 vaccine doses in November this year.

Football Risks Losing Its Appeal, Warns FIFA Chief Gianni Infantino

Football Risks Losing Its Appeal, Warns FIFA Chief Gianni Infantino

Infantino made it clear that his organisation — a behemoth in the world of sports — is not solely guided by revenue.

SpiceJet Introduces Special Livery To Mark India's 100 Crore Feat In Covid-19 Vaccination

SpiceJet Introduces Special Livery To Mark India's 100 Crore Feat In Covid-19 Vaccination

SpiceJet Chairman and Managing Director Ajay Singh said the reaching of 100-crore-dose milestone in mere 279 days was testament to the efforts of health workers.

Advertisement