Someone who was at IT told me, when I asked her why they didn’t carry more stories on rural India, "India Today is not interested in anything without an urban angle, because its readers are in the cities."
I get heated up by talk like this, and it’s with difficulty that I keep from swearing in print. I spent the last decade in rural India —in Bihar, Kerala, Tamil Nadu and Karnataka—and it hasn’t been wasted time. One great insight I gained is there are not two Indias, urban and rural, but at least three: metropolis, small-town and village. ‘National’ magazines like Outlook cater solely to the first; they give denizens of the second a voyeuristic thrill; and they ignore the third.