Who’s Cooking The Book?
If an example of push marketing demands inclusion in the curriculum, here’s one. Vice chancellors of state universities attended a conference and launch of Rajasthan governor Kalraj Mishra’s biography, Kalraj Mishra: Nimmit Matr Hun Main, in Jaipur’s Raj Bhavan recently. But after the powwow came the kapow! The VCs were handed a bill of Rs 68,383—the invoice says a 10 per cent rebate was deducted from the total—along with 19 copies of the coffee table book. The bill has the names of four more books, but only the biography was in the package—cartons kept in vehicles ferrying the VCs. The pedagogues saw red, a red-faced Raj Bhavan promised action against any “wrongdoing”, and the publisher sent a feeble rejoinder that it was for those who ordered the books. How come the bill went to everyone? Thereby hangs a tale.