Around the country, there have been eateries which have seen legends accumulate around them. In Lucknow, that would be the Tunday kabab stands, and not just because of its 110-year history but also because of how it has leveraged the brand to its present pre-eminent position in India’s kabab stakes.
From a tiny 12x18 ft kabab-paratha corner in a narrow bylane of old Lucknow’s crowded Gol Darwaza street, it’s now spawned a 21,000 sq ft Tunday food mall in modern Lucknow’s Kapurthala complex. Founder Murad Ali got his nickname ‘Tunday’ after he lost his left arm, amputated following a fall from a rooftop while flying kites, his favourite sport. Little could he imagine that the handicap would become his biggest strength, give him a brand identity one day.