Advertisement
Sunday, Oct 24, 2021
Outlook.com

Madhuri Vaidyeswar

Pandit Vishwa Mohan Bhatt's new album, Stargazing, was released on Twaang. What's that? Its co-founder Madhuri Vaidyeswar tells us.

Madhuri Vaidyeswar
Madhuri Vaidyeswar
outlookindia.com
-0001-11-30T00:00:00+05:53

What is Twaang?

It's an on-demand mobile music library for Indian music lovers across the globe. The app is available for Android-based smartphones.

What's its USP?

We wanted the mobile app's name to be synonymous with music. The sound of a string being plucked is a basic musical sound, cutting across genres and geographies.

What kind of music does the app have?

Twaang features the largest collection of non-film Indian music across genres—Carnatic, Hindustani, folk, fusion, devotional. We also have exclusive live concert recordings and digital releases. There are over 70,000 music titles, 6,000 albums and 4,000 artistes.

How did you get these titles and albums?

We get the content from two main sources: record labels and musicians.

In this space, Twaang is fairly new, right?

It's been live for just over three months.

Always on the lookout for fresh talent?

Yes, apart from being a large...

Advertisement

Outlook Newsletters

Advertisement
Advertisement
Advertisement

Read More from Outlook

'Phir Bhi Dil Hai Hindustani': Shah Rukh Khan As The Symbol Of Indianness

'Phir Bhi Dil Hai Hindustani': Shah Rukh Khan As The Symbol Of Indianness

SRK’s persona evokes the kind of Indianness that denies categorisation into singular, exclusive identities. And thrives on making others feel welcome.

Army Jawan, Two Cops Wounded In Heavy Exchange Of Fire In Valley

Army Jawan, Two Cops Wounded In Heavy Exchange Of Fire In Valley

Police detenue to identify hideouts in Poonch fail to extract arrested Pak militant used as guide, after coming under heavy fire from militants

T20 World Cup: India Have Edge Over Pakistan - Stats Preview

T20 World Cup: India Have Edge Over Pakistan - Stats Preview

So far India have won all their five matches against Pakistan in T20 World Cups since 2007 - all of them under the leadership of Dhoni.

Global Desi: Raj Or Rahul, SRK Is Equally At Home In New York Or Patiala

Global Desi: Raj Or Rahul, SRK Is Equally At Home In New York Or Patiala

Marking the transition between old and new India, SRK’s characters and his stardom represent Bollywood as simultaneously Indian and global.

Advertisement