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Monday, Dec 06, 2021
Outlook.com
Opinion

Leveraging Net Worth

Leveraging Net Worth
Leveraging Net Worth
outlookindia.com
-0001-11-30T00:00:00+05:53

  • E-business in India would be worth Rs 400 million by 2003, say PriceWaterhouse Coopers; McKinsey pegs it at $10 billion by 2020, or 1 per cent of world e-commerce. By 2004, 3 million households would be on the Net. And ad revenues would touch $220-600 million by 2010, says an IMRB study.
  • Business-to-business (B2B) e-commerce is projected at $2-4 billion in 2004, or 1 per cent of total transactions. In the US, this figure is 2 per cent, to go up to 10 per cent by 2004.
  • Everyday, the NSE gets about 1.75 lakh hits, HMV sells CDs and cassettes worth Rs 10,000 through the Net, HLL conducts commodity exports through its site. Bennett & Coleman collected Rs 2 crore in Internet ad revenue in '98.

    AS the contours of a digital economy become clearer, the one powerful fact that emerges is that the Net will offer enormous business opportunities. It's travelled a long way from being the playground for tyros and scientists to becoming the battleground of corporations and governments. Estimates of e-commerce have ranged from $6-10 billion by the millennium. And the above facts demonstrate powerfully that e-business is more fact than fiction in tomorrow's India. However, recent surveys have also identified several issues which could well determine the future of e-commerce in India.

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