Advertisement
Tuesday, Oct 19, 2021
Outlook.com

Let's Say Farewell To Alms

Just charity isn't enough. Corporate giving has to be collective, and more pervasive.

Let's Say Farewell To Alms
Tribhuvan Tiwari
Let's Say Farewell To Alms
outlookindia.com
-0001-11-30T00:00:00+05:53
In post-Independence India, corporate social responsibility (CSR) was an amalgam of what Ghanshyam Das Birla, Jamshedji Tata, Gujarmal Modi, Lala Shri Ram and people like them typified. They built temples, dharamshalas, educational institutions, sponsored art and music festivals. Some got into active community development with a focus on specific areas like adult education and family planning like the well-known Tata initiative. However, CSR basically meant top-management-led initiatives—often through family-owned trusts. There have been four inherent shortcomings with most such work that was traditionally done in India.

One, many such activities did not flow from any articulated corporate mission that bound everyone in the organisation. They seldom galvanised the people's collective power to make a larger social impact using the workplace as a unit of society. Second, the Indian model had little to do with governance. A company could be getting raided for income-tax evasion or making spurious products, and building temples at the same time. Third, the concept of CSR had an...
Advertisement

Outlook Newsletters

Advertisement
Advertisement
Advertisement

Read More from Outlook

Kerala To Open Idukki, Idamalayar Dams Today, Issues Red Alert

Kerala To Open Idukki, Idamalayar Dams Today, Issues Red Alert

Idukki dam, constructed across the Periyar river, is one of the highest arch dams in Asia.

Kashmir Civilian Killings: Panicky Migrant Workers Start Leaving Valley

Kashmir Civilian Killings: Panicky Migrant Workers Start Leaving Valley

Some workers shifted to safer localities after militants killed two more labourers from Bihar.

No CSK Without Dhoni, No Dhoni Without CSK: N. Srinivasan

No CSK Without Dhoni, No Dhoni Without CSK: N. Srinivasan

MS Dhoni, last week, led Chennai Super Kings to its fourth Indian Premier League title in Dubai beating Kolkata Knight Riders in the final.

Making Sense Of Dalit Political Assertions | Part Four

Making Sense Of Dalit Political Assertions | Part Four

In the final part of her four-part series, poet and activist Meena Kandasami draws conclusions from her in-depth report from Ground Zero of an unfolding grassroots movement in Tamil Nadu.

Advertisement