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Friday, Oct 22, 2021
Outlook.com

Lending A Reading Hand

For many who can’t afford to buy all the books they would want to read, lending libraries are a saviour

Lending A Reading Hand
Sanjay Rawat
Lending A Reading Hand
outlookindia.com
-0001-11-30T00:00:00+05:53

At 73, Saroj Gupta goes to the market almost every day to exchange one magazine for another. She has a monthly magazine plan with a vendor which allows her to get 30 magazines for Rs 400.  For another Rs 300, the vendor is willing to deliver the magazines to her home, but they will be limited to only five a week. But Saroj, a woman who is careful about her spending, feels it’s a rip-off. “I don’t mind going out and getting the magazines,” she says. The money apart, “why should I lose out on the other magazines?” An avid reader for the last 20 years, Saroj says she is addicted to her daily dose of news, culture, gossip, puzzles, how to’s and much more.

Magazine lending is a subsidiary income opportunity for many in the retailing business. A few additional copies of over 50 magazines and a steady client base ens­ure that it evens out the ups and downs in magazine sales, if not overcome them altogether. Custo­mers get to choose magazines of their liking from a wide range, pay only a marginal amount for a magazine, and...

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