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Monday, Oct 18, 2021
Outlook.com

It’s Touch And No Go

While touchscreens are gaining ground the world over, India remains prudish

It’s Touch And No Go
Tribhuvan Tiwari
It’s Touch And No Go
outlookindia.com
-0001-11-30T00:00:00+05:53

Touch Me Not

  • Market dominated by low cost entry-level phones; touchscreens are too expensive for  most users (Rs 7,500 to Rs 40,000)
  • Even in the premium segment, the demand for touchscreens is largely led by the craze for the iPhone
  • India, as most of Asia, likes text messaging; users find it more convenient to use button-handsets
  • Early-adapters prefer Blackberry-type enterprise phones because of the easy interface and features like e-mail 
  • Climatic extremes are not favourable; manufacturers now using applications for social networking to push touchscreens

***

India’s Calling Card

  • 10 mn connections sold every month
  • 7-7.5 mn use entry-level phones (<Rs 3,000)
  • 3 mn use premium handsets
  • High-end smart phones make up 10-15% of the 3 million premium phones sold every month; touchscreens: below 1% Smart phone sales...
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