Advertisement
Monday, Nov 29, 2021
Outlook.com
Readership/Survey

The Numerical Advantage?

TRPs are tarnished. Can it be that the Indian Readership Survey is compromised too?

The Numerical Advantage?
The Numerical Advantage?
outlookindia.com
2020-10-17T11:21:37+05:30

The  nation wants to know the truth about TRPs. As TV channels got embroiled in the viewership scandal, Mumbai Police interrogated CEOs of media firms and evidence cropped up daily, viewers were caught in another media blizzard. The new allegation: channels paid money to families, which were part of the TRP survey group, to manipulate and increase their viewership. TRPs (Television Rating Points) quantita­tively measure the popularity of broadcast channels.

In this media circus of turbulence, which rocked the country after the vitriolic “trial by media” in the Rhea Chakraborty-SSR case, experts exp­ressed doubts about the Indian Readership Survey (IRS). Outlook spoke to dozens of senior managers from media and advertising firms to investigate the veracity of the survey. Like what TRPs do for channels, the IRS gauges the ‘reach’ (not the circulation, as a copy of a newspaper can be read by several people) of print media publications.

Advertisement

Outlook Newsletters

Advertisement
Advertisement
Advertisement

Read More from Outlook

Omicron In India: Five Steps To Stop Outbreak Of New Covid-19 Variant

Omicron In India: Five Steps To Stop Outbreak Of New Covid-19 Variant

Cases of Omicron, the latest variant of Covid-19, have not yet been reported in India.

Omicron Shows Why Countries Need To Start Sharing Their Vaccines

Omicron Shows Why Countries Need To Start Sharing Their Vaccines

'Despite the repeated warnings of health leaders, our failure to put vaccines into the arms of people in the developing world is now coming back to haunt us', wrote former British PM Gordon Brown.

1st Test: India, New Zealand Share Honours After Enthralling Day 5

1st Test: India, New Zealand Share Honours After Enthralling Day 5

Needing 280 runs on the final day, New Zealand thwarted the famed Indian spin attack at Green Park to settle for a fascinating draw.

How New Covid-19 Variant Is Impacting Travel Across States In India

How New Covid-19 Variant Is Impacting Travel Across States In India

India has issued fresh travel restrictions for international travellers coming from 'at risk' nations in the wake of the Omicron outbreak across several countries in the world.

Advertisement