Advertisement
Wednesday, Dec 08, 2021
Outlook.com
automobiles: tata's nano

In A Nano Second, Good Buy To All That

His people's car is finally here, seeking to change how India drives

In A Nano Second, Good Buy To All That
Jitender Gupta
In A Nano Second, Good Buy To All That
outlookindia.com
-0001-11-30T00:00:00+05:53

Yes, after five years of speculation and scepticism, Tata Motors’ much-awaited Rs 1 lakh car is finally here—and has the look of a serious contender in the Indian automobile space. The Nano is India’s, and the world’s, cheapest car, which meets international requirements of styling, safety and emission at a fraction of the price offered anywhere in the world. Sure, the base version of the petrol-driven Nano will retail for above Rs 1 lakh (around Rs 1.30 lakh on road in Delhi) starting September 2008. But no one is grudging Ratan Tata when he says: "A promise is a promise, and we have delivered."

The general feeling is that Nano will change the market dynamics in the small-car segment, particularly the mini or ‘A’ segment, which has the Maruti 800 as well as the Alto at present. Currently, the iconic Maruti 800 retails for slightly over Rs 2 lakh, and the Nano is significantly cheaper. At the other end of the spectrum are owners of motorcycles—seven million of them were sold last year—whom Tata is targeting. Says Yezdi Nagporewalla, national industry director, kpmg India: "A completely different segment would now be created. Every two-wheeler buyer is an aspirational four-wheeler owner. When you cut the price to this level, you are forcing the change." Also, the Tata car is sure to impact the booming second-hand car market, where prices are expected to crash significantly.

Advertisement

Outlook Newsletters

Advertisement
Advertisement
Advertisement

Read More from Outlook

Breaking | 4 Dead After Helicopter Carrying CDS Bipin Rawat Crashes In Tamil Nadu

Breaking | 4 Dead After Helicopter Carrying CDS Bipin Rawat Crashes In Tamil Nadu

The helicopter was reportedly flying from Sulur Airbase to Wellington with 14 personnel including senior officials on board.

Aung San Suu Kyi Verdict 'Disturbing' But Will It Change India's Equation With Myanmar?

Aung San Suu Kyi Verdict 'Disturbing' But Will It Change India's Equation With Myanmar?

While India has time and again appealed for rapprochement between the democratic forces and the military, it has continued to engage with the junta in Myanmar.

Ashes, 1st Test: Cummins Steals The Show On Rain-Affected Day 1

Ashes, 1st Test: Cummins Steals The Show On Rain-Affected Day 1

Pat Cummins made his captaincy debut in style with a fifer at The Gabba, helping Australia dismiss England for 147. Then rain arrived.

Church In India Cosying Up To BJP To Protect Its Interests

Church In India Cosying Up To BJP To Protect Its Interests

What has led to this change of heart over the past few years for the Church, long seen to be anathemic to the Sangh Parivar?

Advertisement