Aamir Khan’s 13-episode Satyameva Jayate which fuses together the mass appeal of celebrity with the mass reach of the TV medium to raise awareness on social issues, is already the toast of drawing rooms. But it has also sparked questions: do hi-glitz shows such as this have a lasting impact? Or could this, like other shows, end up being just another platform to peddle products? Aamir spoke to Namrata Joshi in Jaipur. Excerpts:
Did you expect the programme would strike such a chord?