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04 July 2016 Business Life Lessons

‘I Don’t Want To Think Of Money As A Barometer Of Success’

Wendell Rodricks, Fashion designer and Padma Shri recipient

‘I Don’t Want To Think Of Money As A Barometer Of Success’
Photograph by Fotocorp
‘I Don’t Want To Think Of Money As A Barometer Of Success’
  • I am a happy person doing what pleases me immensely.
  • Don’t be late—it matters toyour brand.


My biggest lesson is to deliver on time. Only then can  people depend on you and trust your brand.

Luck matters but don’t take it for granted. With sincere work, luck comes into the picture almost automatically.

Family is important when not mixed with business. Friends and family are best kept far from your work. Family is to help you unwind, for emotional pleasure, for comfort and solace.

I don’t think much about my success or myself. I am only interested in the next creative design, ignore praise and listen to constructive criticism.

I make sure I don’t look at referrals. Work must come from my heart.

In Paris, I learnt that to be a success, it’s not enough to be the best des­igner in your college, city or country. One must compete with oneself against the world. When you do new work in the international field, that’s when it shines.

The new design, cut or silhouette we create each day pleases me most. The shows, the publicity, Page 3—these hold no happiness for me. I don’t think of failure or success. That is for the world to decide.

What I do, I do with sincerity and for my soul. I don’t want to think of money as a barometer of success. Success is happiness. And I am a happy person doing a job that pleases me immensely.

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