Saturday, Aug 13, 2022
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Hip, Hype & Hyper Reality

Will the Channel 4 show finally turn the starlet into a star? She's sure working on it. More Coverage

Hip, Hype & Hyper Reality Hip, Hype & Hyper Reality

One way of finding the path from Bollywood to Hollywood might just be to hold the hand of Big Brother. That's what Shilpa Shetty seems to have figured out-- and that's the problem. It's a little too clear what she's hanging around for in the Celebrity Big Brother show on Channel 4. There's the fee, of course -- Rs 3 crore -- not bad, even for round-the-clock imprisonment before cameras for 25 days, for someone who has yo-yoed between stardom and starletdom over the past 14 years. But Shilpa is also asking, a little loudly, to be spotted. Big Brother is her big chance.

Her 25-day sojourn-- unless viewers vote to evict her earlier-- began promisingly enough on January 3. Among the celebrity inmates was director Ken Russell. The rest were celebrity by stretching, the likes of Michael Jackson's brother and former beauty queen Danielle Lloyd whose sexual adventures lost her the title. Real celebrity scarcity meant that journalist Carole Melone too got in. The Celebrity Big Brother show on Channel 4 television, a variant of the original Big Brother show started by Dutchman John de Mol in 1999, heightens the vicarious joy of eyeing others struggling to get on-- cameras watch every move, mikes pick up every word of the dozen or so people within that closed house. From those 24 hours, editors pick 45 minutes or so of what they find telling, perhaps typical, moments of interaction.

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