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Sunday, Oct 17, 2021
Outlook.com

Grundy's Orders

Now it's 'sexy' ads the I&B ministry trains its eagle eye on

Grundy's Orders
Grundy's Orders
outlookindia.com
-0001-11-30T00:00:00+05:53
INSIDE a nondescript and dank two-storey building on the outskirts of Delhi, a gaggle of frazzled middle-aged men huddle around old 14-inch colour television sets, surfing channels. Their job: spotting 'lusty' advertisements. One that they are looking for is the hippy new Wrangler jeans spot in which a leggy siren takes off her jeans and uses the denim to extinguish a fire in a haystack even as three hunks stand agape. This is just one of the ads which is outraging Information and Broadcasting minister Sushma Swaraj these days.

So the 'monitors' at the Central Monitoring Service of All India Radio (as the unit is, a trifle anachronistically, called) are hard at work spotting ads and sending the 'offending' tapes to the minister. They are Swaraj's rag-tag, reluctant vigilante squad, keeping tabs on "moral corruption" on her orders. "It's an absolutely crazy state of affairs," says a senior official. "It's debasing a critical monitoring service of the country."

Back in the building, the smut-spotters are frenziedly debating the semantics of the Wrangler spot. "If the...
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