Why such a huge splash at Cannes?
We want to promote Indian film exports. Cannes is not just the biggest film festival but also the largest market. It's an opportunity to project India in a focused manner.
How does this year mark a departure from our previous Cannes outings?
India's participation had been limited to one NFDC stall. We used to send the Indian Panorama movies to them to choose from. There was individual participation from directors like Satyajit Ray and Shaji Karun. Last year, for the first time, we set up an Indian pavilion, a one-window enquiry. This year it has doubled in size. There's also a joint participation by the industry and the government. FICCI and CII have contributed Rs 30 lakh. It's a quantum jump in participation.