» mumbai, maharashtra »
The worm in its chocolate has finally forced Cadbury India to sit up and take serious notice. Company officials came out of shock to say that ‘Project Vishwas’ has been launched: to save the image of its affected chocolate brands. The programme is meant to educate retailers and distributors about proper storage procedures. Initially, ‘Project Vishwas’ will be restricted to Maharashtra but the company plans to go nationwide with it. A team of quality control managers and 300 sales personnel will interact with those who man the 60,000 retail outlets across Maharashtra which sell the Cadbury brand. The damage control exercise comes in the wake of reports of a dip in the sales and Amul launching a satirical Cadbura (Cadbury is bad) campaign in Mumbai.